Color Standards

Colored Presidential Seals
triangle

Color is an essential member of the TTUHSC brand. It distinguishes us in the minds of our audience, allows for immediate recognition of our campuses, institutions and programs, and unites us as one.

Color Standards

Primary Color Palette

When TTUHSC is mentioned, naturally, the colors red, black and gray come to mind. These colors are deeply rooted in our DNA, therefore comprising our primary color palette.

The TTUHSC color palette (PMS, CMYK, RGB, Web) should be used whenever possible. The traditional red and black will remain a dominant design element enhanced by a palette of complementary and accent colors.

TTUHSC
RED

Special Mix
C-0 M-100 Y-100 K-0
R-237 G-28 B-36
#ed1c24

TTUHSC
BLACK

Special Mix
C-30 M-30 Y-30 K-100
R-10 G-2 B-3
#0a0203

TTUHSC
COOL GRAY 8C

Special Mix
C-0 M-0 Y-0 K-45
R-255 G-255 B-255
#9d95a2

Secondary Color Palette

Dark Gray

Cool Gray 11 C
C-58 M-49 Y-46 K-15
R-109 G-110 B-113
#6D6E71

Dark Red

PMS 484 C
C-26 M-95 Y-100 K-23
R-153 G-40 B-30
#99281E

Cream

PMS 468 C
C-8 M-9 Y-23 K-0
R-234 G-224 B-198
#EAE0C6

Tan

PMS 465 C
C-26 M-31 Y-57 K-0
R-153 G-40 B-30
#C4A97C

Accessing Color Palette Assets

The following Adobe® .ase files available for download below include all the color swatches needed for print and web design and can be imported into Adobe® Illustrator® or Adobe® InDesign® for easy reference.

*Adobe®, Adobe® Illustrator®, and Adobe® InDesign® are either registered trademarks or trademarks of
Adobe in the United States and/or other countries.