Font Standards

Font Example
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In the spirit of TTUHSC’s collaborative nature, our brand depends on two, primary typefaces: Adobe® Caslon Pro and Abrade. By combining the academic identity of Caslon Pro and the warmth of Abrade, our image as both a leading health system and educator are visually represented and achieved.

Approved Font Usage

Headline Font

Abrade Font Example

Text Font

Caslon Font Example

Other Acceptable Fonts

Our brand fonts may not always be available for use in Word documents, PowerPoint
presentations and other digital applications. In these instances, the following substitute
fonts may be used:

Headline Font

Arial

Arial Italic

Arial Bold

Arial Bold Italic

Text Font

Times New Roman

Times New Roman Italic

Times New Roman Bold

Times New Roman Bold Italic