Primary Logos

Primary Logos artwork
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Our logo is the cornerstone of our identity and public perception. Please abide by these logo guidelines to help steward our brand across all materials representing our university system.

Primary Logos

Our primary logos should be used whenever possible in official communication materials. Our university’s logo system is designed to meet a variety of print and electronic design needs; however, each requires the logo to be used as the primary element in the publication at hand. TTUHSC logos are registered trademarks, so it is important that you not alter the artwork in any way. TTUHSC symbols may be reproduced only from original master copies in this site.

Please refer to the following when incorporating the TTUHSC logo in any communication or media materials.

About Graphic Formats

PDF: This is a “vector” file, scalable to any size. A PDF displays the exact same content and layout no matter which operating system, device or software application it is viewed on.

EPS: Encapsulated Postscript. This is a “vector” file, scalable to any size within graphics software such as the Adobe® Creative Suite. Also usable within PowerPoint.

PNG, JPG: Bitmapped formats that have fixed resolutions. Do not enlarge these files, or pixels will show.

Primary Logo Center-Aligned

The primary centered-aligned logo is the choice for use on the majority of university communications.

TTUHSC Logo Centered

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Primary Logo Center-Aligned for Dark Backgrounds

When designing on dark backgrounds, this logo, containing a contrasting white wordmark, should be used.

Main Logo Full Color White example

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Primary Logo Left-Aligned

If a design piece has spatial or hierarchical requirements that call for a left-aligned logo, the following left-aligned logo is available for use. However, please note that all previously mentioned design guidelines still apply at the TTUHSC logo should present as the primary design element in the piece.

Primary Logo Left-Aligned for Dark Backgrounds

When designing on dark backgrounds, this logo, containing a contrasting white wordmark, should be used.

Main Logo Full Color White Left Aligned example

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Clear Space Rules

The TTUHSC logo requires spatial separation from other design elements, achieved by designating a standard margin of blank space on all sides of the logo. The logo must always fit into the designated clear space area and cannot be compromised by any other graphical element to maintain the legibility, integrity, and clarity of the logo.

Center-Aligned Logo

The clear space required on all sides of the logo is equivalent to half of “x,” with“x” being the height of the Double T symbol. Standard clear space around the logo is required. It may be larger, but should never measure less than “x.”

Left-Aligned Logo

The clear space required on all sides of the logo is equivalent to half of “3/4x,” with “x” being the width of the Double T symbol. Standard clear space around the logo is required. It may be larger, but should never measure less than “3/4x.

Minimum Size Requirements

The TTUHSC logo has minimum size requirements to maintain the legibility and clarity of the logo. The scale of the logo should be determined by available space, function and visibility.

Center-Aligned Logo

Sizing may vary depending on the application of the logo for digital purposes. In print, the minimum width for the center aligned logo is 55mm. At this size, the logo symbol is equal to 12mm wide.

Left-Aligned Logo

Sizing may vary depending on the application of the logo for digital purposes. In print, the minimum width for the left-aligned logo is 65.88mm. At this size, the logo symbol is equal to 9mm wide.

Incorrect Usage

The TTUHSC center-aligned logo has predetermined color, spatial, and proportional relationships that should never be altered. All previous logos for TTUHSC are no longer approved for use and should be discontinued as soon as possible. Outdated or incorrect logos include, but are not limited to, the center-aligned and left-aligned versions of the following:

Substituting Fonts

Outlining

Inlining

Distorting

Changing size or position of elements

Scanning logo from documents

Filling logo with pattern or photo

Using logo as watermark

Using logo as part of sentence or phrase

Reproducing logo in other colors than official

Using part of the logo alone

Placing logo on background that overpowers it

Adding text or overlapping

Rotating logo on it’s side or at an angle

No additional white border