Our logo is the cornerstone of our identity and public perception. TTUHSC logos are registered trademarks, so it is important that you not alter the artwork in any way. Please abide by these logo guidelines to help steward our brand across all materials representing our university system.
Please refer to the following when incorporating the TTUHSC logo in any communication or media materials.
- Our primary logos should be used whenever possible in official communication materials.
- Our university’s logo system is designed to meet a variety of print and electronic design needs; however, each requires the logo to be used as the primary element in the publication at hand.
- TTUHSC symbols may be reproduced only from original master copies in this site.
- When designing on dark backgrounds, a logo containing a contrasting white mark should be used.
- Reference clear space rules and minimum size requirements to ensure proper logo placement on all materials.
- Review incorrect usage examples to see previous TTUHSC logos that are no longer approved for use and should be discontinued as soon as possible.
Choosing Graphic File FOrmats
Logo downloads include the approved full-color and one-color logo variations in the file formats listed below. To achieve consistent representation of our logo, the following best practices should be observed before selecting a file format for any give design piece.
PDF: This is a “vector” file, scalable to any size. A PDF displays the exact same content and layout no matter which operating system, device or software application it is viewed on.
EPS: Encapsulated Postscript. This is a “vector” file, scalable to any size within graphics software such as the Adobe® Creative Suite. Also usable within PowerPoint.
PNG, JPG: Bitmapped formats that have fixed resolutions. Do not enlarge these files, or pixels will show.
Primary Logo Center-Aligned
The primary centered-aligned logo is the choice for use on the majority of university communications.
Primary Logo Left-Aligned
If a design piece has spatial or hierarchical requirements that call for a left-aligned logo, the following left-aligned logo is available for use. However, please note that all previously mentioned design guidelines still apply at the TTUHSC logo should present as the primary design element in the piece.
TTUHSC Presidential seal
The Presidential Seal logo represents the formal authority vested in the university and the Office of the President and is reserved for official presidential and ceremonial uses only.
Clear Space Rules
The TTUHSC logo requires spatial separation from other design elements, achieved by designating a standard margin of blank space on all sides of the logo. The logo must always ﬁt into the designated clear space area and cannot be compromised by any other graphical element to maintain the legibility, integrity, and clarity of the logo.
The clear space required on all sides of the logo is equivalent to half of “x,” with“x” being the height of the Double T symbol. Standard clear space around the logo is required. It may be larger, but should never measure less than “x.”
The clear space required on all sides of the logo is equivalent to half of “3/4x,” with“x” being the width of the Double T symbol. Standard clear space around the logo is required. It may be larger, but should never measure less than “3/4x.”
Minimum Size Requirements
The TTUHSC logo has minimum size requirements to maintain the legibility and clarity of the logo. The scale of the logo should be determined by available space, function and visibility.
Sizing may vary depending on the application of the logo for digital purposes. In print, the minimum width for the center aligned logo is 55mm. At this size, the logo symbol is equal to 12mm wide.
Sizing may vary depending on the application of the logo for digital purposes. In print, the minimum width for the left-aligned logo is 65.88mm. At this size, the logo symbol is equal to 9mm wide.
The TTUHSC center-aligned logo has predetermined color, spatial, and proportional relationships that should never be altered. All previous logos for TTUHSC are no longer approved for use and should be discontinued as soon as possible. Outdated or incorrect logos include, but are not limited to, the center-aligned and left-aligned versions of the following:
Changing size or position of elements
Scanning logo from documents
Filling logo with pattern or photo
Using logo as watermark
Using logo as part of sentence or phrase
Reproducing logo in other colors than official
Using part of the logo alone
Placing logo on background that overpowers it
Adding text or overlapping
Rotating logo on it’s side or at an angle
No additional white border